Oct 3, 2012 4:00pm PDT
? when ronald reagan said that latinos were naturally republican, he met that they were aspirational and socially conservative. mitt romney seems to turn them off. he backed a law in arizona which some said was racial profiling. he called for a high-tech fence along the mexican border and struck a hard note talking about illegal immigrants. >> the answer is self deportation, people decide that they can do better work here because they don't have legal documentation. >> the campaign has put on a burst of speed, intensely targeting latinos, especially in swing states like colorado. the latest poll gives obama 70% of the hispanic vote. romney has backpedaled and the written policy with a much softer focus on illegal immigration. some say this is a chance to touch home the new message. >> throw away the rhetoric, the language that turns people off, and talk about it in a real leadership way. >> as night falls, the intense preparations are at an end. they will soon face each other for a debate but some say will shake up the race for the white house. >> so, how significant is tonight's debate?
Oct 2, 2012 4:00pm PDT
right to a page for ronald reagan vs. jimmy carter. the commercials are 30 seconds or a minute that they summarize what was going on in the campaign to tell us what the main issues are. they were not intended to last as a historical record or if you look at years and years later. these are really important historical archives. >> these were made for the obama campaign. >> a democratic cookie cutter. >> what you see behind us is just a sampling of some of the material that we collected from the last two conventions. >> it is on a table in a room that is our reference collection. full complete collection of the record for american politics and it goes back to george washington. >> this whole row of materials is made up of campaign buttons. this is from the mckinley campaign from 1896 until 1900. >> every four years ago out on the campaign trail and rebuild it out with contemporary material. >> some of these were passed by a local delegation. you go to the local primaries and we go to the national convention. it is the buttons, the posters, the signs, the funny hats people wear. what w